4. Don’t hide the fact that the story is a reprint.
This article is spectacular! It sings like Pavarotti! It paints pictures in my head like Monet! It’s the best thing since sliced—oh, hang on, I have an email.
It’s from the author! Great, I was meaning to tell her that—wait a second. She just mentioned that the story we bought, the one we’ve already edited and laid out, is a reprint? A reprint?! Why didn’t she tell us that in her query? Some places publish reprints, but we don’t. We want new stories, not the same ones our competitors already ran. Now what are we going to fill that page with? Our printer deadline is next week!