Mistake #3 Believing that, “If We Write it They Will Come”
There are a lot of writers who mistakenly believe that self-publishing is an easier and faster way to fame and success. Yeah, um no. And those magic beans are really just beans. Sorry.
Self-publishing is A LOT of work, especially if we are starting out this way. I know Bob Mayer and Joe Konrath lecture writers to do less social media and more writing. To an extent I agree, but here is the thing. These guys were branded traditional authors who could slap New York Times Best-Selling in front of their names when they decided to go it alone. If you can’t slap New York Times Best-Selling in front of your name, prepare for a ton of work.
Not only do we need to write good books, but we need to write prolifically. We also need to work our tails off on social media. If you study the successes of the Amanda Hockings and the H.P. Mallorys, they worked like dogs. They wrote a lot of books and also created momentum with social media and newsletters.
When we self-publish, we need a much larger platform because we don’t have New York in our corner. This is one of the reasons self-publishing isn’t for everyone. We need to look at how badly we want the dream, and then ask how many hours are we willing to work? What are we willing to sacrifice?