The element that balances Costs in your plot outline is Dividends. Dividends are rewards that characters receive along the journey towards the Story Goal. Unlike Requirements, Dividends are not necessary for the goal to be achieved. They may be unrelated to the goal entirely. But they are something that would never have occurred if the characters hadn’t made the effort to achieve the goal.
In the case of our executive, perhaps her efforts to meet men give her an idea for creating a business of her own – a kind of executive dating service, for instance, that will lead her to a happier career. Or perhaps the quest for love and family forces her to become more compassionate towards her co-workers when their family responsibilities interfere with work.
List possible ways to reward your characters and choose one that feels appropriate for your plot outline. Then move on to our final pair of elements.