3) Make your readers care. The easiest way to make your novel matter to your readers? The secret isn’t to write about “important” themes such as war or death. The news of someone’s death doesn’t matter to most people unless it’s someone they know. So the secret is to create characters that feel to your readers like real people that they know. Then put your main character in a situation where he has a lot at stake. He might lose his job; he has met the love of his life and has to win her; he might or might not get that sports car he’s always dreamed of. The situation doesn’t have to be “important” in an objective way. But it has to be important to the character.