4) Don’t include everything you know. The more information you know about your characters and the setting of your novel, the more real you can make these for your reader. But your reader does not want to read a complete biographical profile of every character or census report on the town where the novel takes place. If you keep all this information in your head, you will be able to use the right details at the right moment. And the reader will have a sense of a reality that goes on beyond the edges of the page.