Essential for nonfiction writers building an audience, or for published fiction writers cultivating readerships.
Facebook is like a public bulletin board. [Note: Creating a Facebook page for a writer or (soon-to-be) public figure is different from creating a personal Facebook page. To create a writer or public figure page, visit facebook.com/pages/create.] Promote yourself by offering posts that entertain and inform your audience. People who enjoy your posts can “like” your page and automatically get notified every time you post something new. But every “like” isn’t an instant book sale, which is why agents look for nonfiction writers with around 3,000 “likes” to start. We’re hoping you’ll double that number (or better) before publication.
Who does it well: Jack Canfield, facebook.com/jackcanfieldfan