Great for nonfiction writers building an audience, or for published fiction writers cultivating readerships.
A blog can be a phenomenal way to build an audience, but you need a specific focus that directly relates to the book you want to publish. This will show agents that subscribers to your blog have interest in purchasing your book. So remember, unless you’re looking to score a cookbook deal, we’re not curious about what you had for breakfast. Also, before you launch a blog, make sure you have the time and stamina to make a minimum of one post every week or two; it’s necessary to regularly provide new content in order to build and retain a strong readership.
Who does it well: Deb Perelman, smittenkitchen.com