Why print books still matter

All that being said, there’s a strong case for publishing a printed version of your book, too. Sure, eReaders and tablet devices are everywhere these days, but according to a recent study, only 4% of active readers purchase digital books exclusively. That means 96% of readers still purchase print books. Even among a younger demographic (age 30 and below), 50% of readers purchase print books ONLY.

Why do most readers still prefer physical books to digital? According to a recent poll by Colour & Thing, it comes down to:

  • The Tactile Experience — The heft of the book, the weight and smell of the paper, the dog-eared pages; it’s tough to recreate that in 1’s and 0’s.
  • The Collector’s Experience —  Most readers love to show off their personal library on bookshelves.
  • The Learning Experience — Many folks find it easier to study with a bunch of books open on their table, rather than from multiple browser windows or electronic devices.
  • The Reseller Experience — You can trade in a used book for store credit, sell it, or give it away. Though you CAN share eBooks, it’s just not the same.
  • The Shopping Experience — Bookstores are magical. Shopping online is lonely.

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