3. Following trends

I made the mistake once of writing a book — a YA dystopia — because I was told that was all the rage at the Frankfurt Book Fair. It was a good book but by the time I’d written it, guess what? Dystopia was yesterday’s news.
Sure, you can always fly in the face of this advice by writing something truly astonishing and amazing, but it’s more likely you won’t. My best suggestion? Write the story you want to read and don’t look at trends. They come and go.

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