What Readers Want: 7 Insights That Will Surprise You

Ideal qualities in a heroine: Intelligence (89 percent), humor (87 percent), and independence (69 percent) topped the list, along with honesty and integrity and “would be a good friend in real life.” Not exactly news, but I was surprised to see how low certain qualities ranked, like beauty (5 percent), sexual inexperience (2 percent), and wealthy (0.3 percent). And don’t worry about the “right” age. People were equally split between older and younger, but a vast majority said they had no preference.

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