1.It goes unedited

It’s incredible how many times we read an excellent book, with every period and comma in place, only to turn to the back cover and find the book description filled with errors and convoluted copy that leaves us scratching our heads. We can only conclude that the author gave the manuscript to a competent editor, but didn’t feel it was necessary – or just completely overlooked the need – for an editor to work on the book description. The moral of story? Give all the copy – promotional copy included – to an editor before publishing.

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