Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

Every book needs a book description – that teaser promo copy you usually see on a book’s back cover. When done effectively, it signals which audience the book is targeting and captures a reader’s interest. A book description is also invaluable for your author website and other marketing and promotion materials.

At BlueInk Review, we see too many self-published authors with book descriptions that fall flat, potentially turning readers and reviewers off before they can give it a chance.

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