2. It lists every plot detail

Your book description is meant to be an enticement, in the same way an appetizer is meant to whet your appetite for the meal to come. Too often we see what amounts to the entire meal laid out in the book description: a summary that mentions every plot twist in the book. If readers know everything that’s coming, why would they bother to read the book? Summarize the plot, but don’t give away all your surprises.

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