3. It doesn’t specify the genre

Is your book a historical fiction thriller? A young adult drama? A memoir? If readers have to guess the genre after reading your book description, it hasn’t done its job. The purpose of a book description is to attract readers who love your kind of book. Without mentioning the genre, you are likely losing your most enthusiastic readers. State the genre up front; don’t be shy. Use the words at the beginning of the description, as in: “This historical fiction novel follow the exploits of….”

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